Our story started in 2022, when co-founders Max and Josh, motivated by personal experiences in the healthcare system, set out to use their different backgrounds to change healthcare for the better. The release of new healthcare price data and new regulations like the NSA signaled a pivotal point for the industry, and they saw an opportunity to help reshape a system that had long been unfair to patients and providers.

One problem stood out: securing fair reimbursement had become a growing challenge for providers. As payors further employed new approaches and technologies towards cost-cutting, there were fewer innovations to support providers. The Independent Dispute Resolution (IDR) process resulting from the No Surprises Act opened a new avenue for fair reimbursement, but also further amplified reimbursement complexity.